hello,
there.
this is
the
work
of the
copywriter
and
c.d.
luiz filipin.
continue
scrolling
to see
what an
atta boy
he is.
︎︎︎ raça
54% of the brazilian population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white. raça, the largest publication on afro culture in brazil, rethought the use of twitter to raise awareness of - and to speak out against - the structural racism that regularly erases and silences black voices in brazilian society. #blackcharacters is
a wake up call to amplify and occupy more spaces in public opinion.
cannes | creative data | silver
cannes | digital craft | bronze
cannes | mobile | bronze
cannes | direct | bronze
cannes | direct | bronze
cannes | creative data | shortlist
cannes | social & influencer | shortlist
cannes | mobile | shortlist
andy awards | idea | gold
one show | social media | merit
one show | social media | merit
one show | interactive | merit
one show | interactive | merit
one show | direct | merit
d&ad | digital design | shortlist
clube de criação | best use of social media | gold
clube de criação | best users content | silver
clube de criação | technology inovation | in book
clube de criação | best use of data | in book
role: copywriter, creative director
︎︎︎ oreo
people love oreo. but sometimes that love may break. so, inspired by the centuries-old japanese art of kintsugi, where broken pottery is repaired with gold, we came up with a new way to fix broken cookies, a common issue for online buyers. oreo kintsugi restores shattered cookies by sealing the cracks with extra creamy oreo filling. so yeah, a cracked oreo isn’t just fixed. it’s even more delicious than before.
cannes | brand experience | shortlist
clube de criação | direct | bronze
role: creative strategist, creative director
︎︎︎ persil
research has shown that, on average, a child spends less time outdoors than an inmate. persil/omo is bringing this issue to life with their campaign free the kids, starting a global conversation about the importance of play for children's learning and development.
