︎︎︎ raça
54% of the brazilian population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white. raça, the largest publication on afro culture in brazil, rethought the use of twitter to raise awareness of - and to speak out against - the structural racism that regularly erases and silences black voices in brazilian society. #blackcharacters is
a wake up call to amplify and occupy more spaces in public opinion.
cannes | creative data | silver
cannes | digital craft | bronze
cannes | mobile | bronze
cannes | direct | bronze
cannes | direct | bronze
cannes | creative data | shortlist
cannes | social & influencer | shortlist
cannes | mobile | shortlist
andy awards | idea | gold
one show | social media | merit
one show | social media | merit
one show | interactive | merit
one show | interactive | merit
one show | direct | merit
d&ad | digital design | shortlist
clube de criação | best use of social media | gold
clube de criação | best users content | silver
clube de criação | technology inovation | in book
clube de criação | best use of data | in book
role: copywriter, creative director
︎︎︎ oreo
people love oreo. but sometimes that love may break. so, inspired by the centuries-old japanese art of kintsugi, where broken pottery is repaired with gold, we came up with a new way to fix broken cookies, a common issue for online buyers. oreo kintsugi restores shattered cookies by sealing the cracks with extra creamy oreo filling. so yeah, a cracked oreo isn’t just fixed. it’s even more delicious than before.
cannes | brand experience | shortlist
clube de criação | direct | bronze
role: creative strategist, creative director
︎︎︎ persil
research has shown that, on average, a child spends less time outdoors than an inmate. persil/omo is bringing this issue to life with their campaign free the kids, starting a global conversation about the importance of play for children's learning and development.
cannes - 1x silver, 3x bronze, 3x shortlist
clio - 1x silver, 1x bronze
creative circle - 1x silver, 2x bronze
london festival - 1x silver
campaign big awards - 1x silver
andy awards - 1x silver
brand film awards - 1x best of the best, 1x gold, 1x silver
the one show - 4x shortlist
effie - 2x shortlist
role: copywriter
︎︎︎ nike
this spot should have been different. but we had to face the 7x1. and we had to take a decision: give up on everything or get up and carry on after the defeat. the film was launched after the final whistle of the world cup 2014, featuring amateur and olympic athletes on their journey to rio 2016.
role: copywriter
︎︎︎ raça
raça magazine, the most acclaimed publication in brazil to exclusively offer content related to afro culture, is turning 25. to celebrate its anniversary, we created the concept 'the future is black'. an ode to a magazine that has always been ahead of its time and a tribute to the cultural, aesthetic, and political movement that manifests itself in literature, cinema, photography, fashion, art, and music, from a black perspective: the afrofuturism.
