︎︎︎ raça  



54% of the brazilian population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white. raça, the largest publication on afro culture in brazil, rethought the use of twitter to raise awareness of - and to speak out against - the structural racism that regularly erases and silences black voices in brazilian society. #blackcharacters is
a wake up call to amplify and occupy more spaces in public opinion.








cannes | creative data | silver
cannes | digital craft | bronze
cannes | mobile | bronze
cannes | direct | bronze
cannes | direct | bronze
cannes | creative data | shortlist
cannes | social & influencer | shortlist
cannes | mobile | shortlist
andy awards | idea | gold
one show | social media | merit
one show | social media | merit
one show | interactive | merit
one show | interactive | merit
one show | direct | merit
d&ad | digital design | shortlist
clube de criação | best use of social media | gold
clube de criação | best users content | silver
clube de criação | technology inovation | in book
clube de criação | best use of data | in book



role: copywriter, creative director