︎︎︎ command + p

tagline: the only difference is the voice. take care of yours. benalet. 

tagline: fiat weekend. more room for your family. 

tagline: news are not recyclable. papers are.

for its annual recycling campaign, the ngo akatu wanted to show society how to recycle paper in practical terms. so we printed messages about paper recycling on actual newspapers sheets from the day before.

role: copywriter