︎︎︎ coca-cola
every four years, the streets of brasil are taken of green, yellow and blue. a movement that starts during the confederation cup as a warm up for the world cup. but ironically brasilians were not excited with a world cup played in their own backyard. result: they didn’t colored the streets as they used to. that's why coca-cola decided to start the movement by coloring its iconic brand identity in order to encouage brasil to reconect with football again.
